Strategy Galleon Blue develops the strategies our clients need to go to market as effectively as possible. That means making the best use of your brands, products and people to attract and keep the most lucrative customers.
Our strategy services include:
Customer/market strategy and insight
- Consumer and customer segmentation
- Prioritisation of customers, brands, products and distribution channels
- Customer conversion and loyalty optimisation
- Customer experience mapping
- New market entry
Offer/brand optimisation
- Product, service and brand portfolio optimisation
- Brand positioning and identity
- New product development and launches
- Making a product or brand architecture easier to navigate
- Value proposition development
- Brand turnaround
Marketing spend optimisation and return-on-investment analysis
- Response rate modelling and optimisation
- Marketing investment planning
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