Strategy Measurement Successful marketing means permanently tracking and fine-tuning your market performance: the only way to make continuous improvement
Our measurement services include:
  • Defining the metrics
    - Defining and prioritising the metrics that matter
    - Linking performance metrics to employee rewards
  • Measuring the metrics
    e.g. setting up the data collection process and filling any gaps
  • Reporting the metrics
    e.g. setting up the reporting process, including report format and who gets what
  • Balance sheet valuation of intangibles: brand, goodwill, customer base
    and so on
  • Brand equity modeling