Measurement Successful marketing means permanently tracking and fine-tuning your market performance: the only way to make continuous improvement
Our measurement services include:
- Defining the metrics
- Defining and prioritising the metrics that matter
- Linking performance metrics to employee rewards
- Measuring the metrics
e.g. setting up the data collection process and filling any gaps
- Reporting the metrics
e.g. setting up the reporting process, including report format and who gets what
- Balance sheet valuation of intangibles: brand, goodwill, customer base
and so on
- Brand equity modeling
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